join me in Tampa for DWF January 6th!

I look forward to this each and every year. DWF has it’s annual conference. Usually it’s in Vegas during WPPI, but this year, it’s in sunny Tampa, Florida right on the beach. I’m so honored to be a part of this year’s incredible line up. The DWF truly represents the best of the best in our industry from all over the globe. Speaking here is truly an honor. I really hope to see some of your familiar faces there and meet some of you in one of my mentoring sessions  :)

Here’s the official skinny on the seminar:

Design-o-Matic: graphic design for the non-designer

January 6th, 10:30am

http://www.digitalweddingforum.com/DWC08/schedule.htm 

Impressions are everything.  Just ask yourself what impression clients get from your marketing material.  This seminar will teach the importance of planning and executing a graphic design strategy, you will learn how to use the grid system to create a style manual.  This style manual will give your studio a solid and consistent approach to your marketing efforts.Christa will define and illustrate the appropriate use of elements, and principles, and present the method of using grid systems to effectively organize information into a unified design.  She will show you how to create various types of grids within different contexts of layout- brochures, business cards, letterhead, magazine ads, and other promotional pieces, in order to form one cohesive marketing campaign.  Grids eliminate the “start from scratch” approach to your graphic design projects.

Christa Hoffarth has been a full time wedding photographer for six years. Before that, she spent six years as a Financial Analyst and Graphic Designer for KPMG Consulting, traveling nationwide consulting for the Department of Defense.The marketing campaign Christa designed for her own South Lake Tahoe studio was recently awarded first place in the WPPI 2007 Buzz Awards for overall marketing campaigns. Christa recently launched a design company called Jellyfingers, focused on helping photographers with graphic design, marketing, and one-on-one consulting.  

Takeaways from this seminar:

• Learn the six principles of graphic design, and how to use them.
• Learn the basic design elements that help communicate your desired message
• Learn to use grids and eliminate the “start from scratch approach to graphic design.